The world had slid to social media. A lot of consumers are looking at their co-consumers regarding their decisions in purchasing. Not like before, consumers now rely on each other and one of those consumers are also those personalities on YouTube, Instagram, Facebook and other social media platforms that are garnering a huge amount of followings. This two-worded social media occurrence had remarkably redeveloped the online industry, this extraordinarily effective marketing technique has been helping various international brands to reach their marketing goals.
Truth be told, a popular public figure who can manage to regularly promote your brand is a dazzling idea, more businesses are starting to realize the authority of those social media influencers over traditional advertising. Because of this, Influencer Marketing could be the next big hit when it comes to advertising. Here’s why:
Influencer Marketing is powerful
There’s a lot of methods out there that could help drive sales to your business. But as for now, nothing could beat the record that Influencer Marketing has played over this past few years. Studies had proved that marketing induced consumer-to-consumer word of mouth had generated more sales than what a paid advertising can do. This only presents that Influencer marketing could provide an outstanding opportunity for brands to grip the power of word-of-mouth through influencers that are being followed and admired because they truly have the power to influence their audience.
It is social and growing rapidly
Since the world has slid to social media, it might be the right time for your business to do so. Social media is not just a substitute to traditional media, it is like replacing traditional media on its throne. Before, consumers purchase an item based on what they see or hear. Today, social media is the new thing, consumers can easily connect with their fellow consumers and can make better decisions in purchasing by discussing their experiences with a product or service. The use of social media is growing at a fast rate across different age groups. Influencers communicate with consumers using these platforms and making influencer marketing a crucial incorporation to any successful marketing strategy.
Much better than Paid Advertisements that are being blocked
It’s annoying when you are viewing a content from the internet and suddenly an advertisement just pops-up, right? There are over 198 million people worldwide who are using ad-blocking ad-blocking apps already, what happens to the money you have spent on those pop-up advertisements if the majority of the users are blocking them? You will lose a lot more money if you keep using this method, instead of earning. It’s time for the internet marketers to switch on to other forms of marketing that customers do trust. Consumer trusts influencers and their recommendations, you might want to spend more time working with influencers to boost your business strategy.
Helps you with the overall performance
Influencer marketing has the ability to improve your overall business performance along with email marketing, it is the most cost-effective channel for acquiring customers. The fact that your competitors are already spending more money on it, you should not be underestimating this method, as influencers can truly influence consumers’ decisions on purchasing.
