A custom box is a unique container for any product, and it creates an identity for it and distinguishes brands from one another. What are the benefits of using a custom box for your item or brand? People are used to throwing away packages or breaking them just to get to their desired product, so without much thought, it might not seem reasonable to spend more resources customizing a part of the product that usually ends up in the trash can. Let’s review the perks of having a customized box
Identity
Whether it is a well-known company or a brand new one, they need to show themselves in a way that represents who they are and what do they stand for, an identity that differentiates them from the competition and this image has to be congruent with everything they do. Their products also need to display this identity or even create it!
Customers can appreciate the uniqueness of the boxes, the colors and printed designs so much that they might not even rip them apart and not only the hoarders will keep cardboard boxes in their closets.
Details
When the first detail people notice about the new item they bought is well taken care of, they’ll assume the rest will be too. Remember there’s only one first impression so, be sure to make a good one because it won’t just be about the product, it will be about the brand. This detail can give even the newest company a sense of a well-established business.
Make it special; custom printing is an important part of making a box feel unique, and it can be done in different ways. It can be from a simple design with the brand logo all the way to a personalized message to the customer welcoming him to your brand with a thank you note and their name, maybe the signature from someone. Things like this have a significant impact on people’s experience with a brand.
Social Presence
When people love something, they share it and especially on social media, like when they have a delicious looking meal and want to show it to friends and family. Well, the same happens when they get a new “toy,” it gets twisted or posted on Reddit and a custom box gives a lot of presence to the product, it makes it stand out in the competitive market and those unboxing videos on YouTube.
These days, people depend on internet reviews, when they want to buy a new phone or visit a new restaurant they search online to see what people like or think about anything and those reviews will actually have an impact on their decisions. Make it easy for people to promote your brand.
Save Money!
Spending a little extra on your boxes can also save you a lot of money. For starters, costs on labeling can be dramatically reduced, and you help the environment by reducing paper use or even better if you use vegetable based ink, it’s important to mention that this could also improve the brand’s image to the public.
If that’s not enough, custom boxes can also be specially made to provide added protection to products, so that’s less packing material and less risk of the item getting damaged before reaching its destination.
