Your labels are designed and are ready for production. Did you know labels aren’t just for attaching to clothing with instructions on how to care for the garment or product? Labels can be used for so much more.
Branding has many definitions: It basically boils down to making your company name recognizable and memorable to your target market.
Hang tags can be used as business cards. Because of their flexibility, you can include the same information on a hang tag that you would include on a business card. The benefit to this is you can do more in design and shape than what you could do with a standard business card. Plus the hang tag attaches to each product sold, so you can ensure that current customers have your contact information and something to remember you by.
Rubber, PVC, or Silicone labels can also be used as another form of hang tag. They are more durable than a traditional cardstock tag and will look more “expensive” thus increasing the perceived value of the item. Rubber labels can be used as a keychain which will seem like a freebie received with purchase. They also make great zipper pulls. This would be a constant reminder of your company and brand every time the customer wears or uses the product.
A QR code can also be printed on a label or a hang tag. This will be a fun feature for current or potential customers. They can just scan the codes with their phones and instantly learn more about your company and its products.
Consider attaching a woven label to the outside of the garment. This helps with brand recognition and also serves as free advertising for your company. Leather labels are great for this too.
Labels can be used outside of business purposes as well. Labels can be ordered with someone’s name on them. Maybe your child is going off to school or summer camp. You can create labels with the child’s name on it and attach them to their belongings, so that you can make sure everything comes home safe and sound.
Organizations can have labels made with Bible scriptures to attach to handmade items such as blankets or quilts to be given away. Or a cute poem on a label can be attached to a wedding favor. Hang tags or rubber labels are great for this purpose if the label can’t be sewn on to the item.
There you have it. We have explored other ways we can use labels to help with branding or for personal use. With that and everything else you know about label types, design, and choosing a manufacturing company, you should now be ready to take your products to market and get them from your hands to your customers’.
