Tradeshows are an ideal platform for organizations to showcase their products and services to prospective clients in a controlled environment. You can carefully plan and execute all elements of your marketing strategy right down to the last detail. However, the main challenge at a tradeshow is that your organization will not be the only one present. You will have to fiercely compete with many other brands and organizations for the visitors’ attention.
The playing field is never going to be level. There might even be brands and organizations bigger than yours, but that does not necessarily mean that you cannot be better than them at engaging with tradeshow visitors. Since tradeshows are all about creating an experience for your prospective clients to come and ‘feel’ and experience your offerings, tradeshow promotional products play a vital role in connecting with your target audience.
Brand value is nothing but the perceived impression consumers have about your organization. And the best way to increase your brand value is through tradeshow giveaways. This is where playing it smart can earn you big returns. Procuring low-cost tradeshow promotional items works well for several businesses and does not have to mean that your organization is on a shoe-string budget. It is how you package the product that will determine whether it is a hit or a miss with your clients.
What transforms ordinary tradeshow giveaways into the best tradeshow giveaways is that personal touch that forms an emotional connect with the consumer; thereby triggering a positive brand recall every time the consumer uses the giveaway. That special and personal touch can only come about when you have at your disposal a great array of cost-effective and powerful promotional ideas – ones that you can customize to create something unique.
Some of the best tradeshow corporate giveaways that can be utilized for tradeshow promotions include:
• Dress shirts and t-shirts to outfit staff at the booth
• Lanyards, neck wallets, retractable badge holders for the staff
• Caps and hats
• Promotional pens
• Promotional bags and totes
• Promotional drinkware such as insulated tumblers
• Handy tools and multi-tools, like the Multi-Faceted Carabiner-Compass-Light or a Tire Pressure Gauge
Promotional bags make great giveaways at tradeshows simply because they are so useful. Visitors can keep brochures and other freebies they receive from other booths in them as they visit them. As the visitors stroll around the tradeshow, your brand logo is seen by a countless number of people. The more the logo is seen, the greater the number of leads or sales. That is true value for every marketing dollar!
Your staff dressed in one standardized set of dress shirts at the booth makes a great brand impression with the booth visitors. Alternatively, they can be outfitted in promotional t-shirts customized with your company logo. Add to this ID tags, badges or lanyards imprinted with your company name or logo, and you have a completely professional set up for a successful tradeshow promotion.
