Everybody sells! You sell, I sell, we sell, they sell, etc. If you own a business, you had better sell or you’ll be out of business. And this brings me to my point.
Do you really know how to sell your product or service?
Can you convince a potential customer to purchase what you are selling?
If you answered the question with no, then you my friend cannot sell. In other words, if you’re not making a profit in business daily, weekly, and monthly, you have a hobby, not a business. Businesses sell products and services, as in revenue going into their bank accounts on a regular basis.
You can refer to yourself as a business owner all the live long day, but trust and believe, you are not a business owner. Also, if you think Facebook and Instagram are the only two places to sell your product or service it is no wonder why you are not making money. Smart business owners, as in real business owners, know they need to get from in front of their computers.
They know that:
– networking
– taking classes
– reading
– having a mentor
– hiring professionals
Is how they are going to make sales. They already know the term ‘you’ve got to spend money to make money’ is a true saying. So ask yourself this question. Do I have a business or hobby? If you answered that you have a business. You are waking up at 5am every single day and selling your product or service as if your life depends on making a profit. You do the above mentioned things every day because you want to eventually begin making a profit and continue to stay in business.
This is how business works.
Forget that overnight success lie.
There is no such thing as an overnight success.
Let me tell you what there is such a thing as, someone who started a business and put in their 10,000 hours (Google it) then made it into a success. The world didn’t see the long hours of hard work, the uncertainty, the stressful times, the tears, the sacrifices, the lonely days, the late nights of working on customer projects, and the peanut butter sandwiches for breakfast, lunch and dinner days. They only saw the after effects. If you want to be in business for yourself be prepared to experience those 10,000 hours because there is no getting around it.
How do I know this to be true?
Because I was that someone. I completed my 10,000 hours back in 2014, and yes, it took that long for folks to view me as an expert in what I do. Today I still work just as hard as I did when I started my business. However, I no longer struggle the way I did before. I carved out a lucrative niche in my field of expertise. Now I am at the point where I choose who I want to work with, as opposed to those desperation days of accepting work from any and every business just to get paid.
Still I won’t sugar-coat running a business. Even when you have grown far past the startup stage you have to work hard at maintaining your growing business. I enjoy being my own boss and I wouldn’t change not one thing about it.
