Category Archives: Uncategorized

The most common company naming trap is this – creating a new business name that’s accurate and descriptive, but utterly forgettable. And it’s easy to see how it happens. Unlike real life application, naming is usually done in a vacuum … Continue reading →

Brand Identity Prism is often used by marketers to gauge the identity for any brand. But before the application of any model, few obvious questions which come to our mind are:- What is it? When should it be used? How … Continue reading →

At a recent Marketing Summit Adam Ferrier, from media agency Naked, made an interesting comment. He said ‘many brands are like gooey blobs made up of values and personality – but with very little reason to believe at it’s core.’ … Continue reading →

The Fiesta Movement: How to create a “Conversation” among “Friends” Most people adopt brands that their friends recommend. To create strong brands an organization must have a conversation with their “friends” and “recommend” a product. Social media allows a marketer … Continue reading →

Social networking is a branch of internet business where you can market any kinds of products and services. There have been lots of websites that were created the past few years. In fact, there are numerous social networking URL launched … Continue reading →

So how does this equation work? Well firstly for this equation there are two figures we need to work out, the amount of people directly competing for it and the amount of monthly searches. From these two figures we can … Continue reading →

A search engine article directory can help you to further advertise your business. Article submission involves positing information for viewers to read. Millions of people are online every single day looking for information. They find it most of the time … Continue reading →

With every passing day, digital marketing is becoming more important as ever. Big and small start-ups are advancing for digital marketing platforms to get their high business rankings and more ROI. Search engine optimisation is one of the most crucial … Continue reading →

While there are several things that are involved in it, the most important part is having great content. Having information on your site that appeals to your target audience is the goal you should be striving for. This article will … Continue reading →

Gone are those days when you used to advertise through pamphlets and flexes, with the dominance of technology and dependency on IOTs, the demand for a website is on the rise. Most of the businesses are eager to maintain a … Continue reading →