Business networking has a world of positive benefits. However, with everything positive, comes a few negatives at least. So, without further ado, let’s begin with the positive/pros in support of business networking:
The first point on the up side is;
You’re being active in the accumulation of business contacts and letting yourself be seen. Many people complain that they are just not meeting enough of the right people to help in their career direction.
When you are actively involved in business networking, you are increasing your chances of meeting those right people. Furthermore, if you are networking correctly by sharing referrals, introducing people, and following up with those you meet, the rewards will speak for themselves.
The 2nd positive point is;
Your 1 on 1 people skills will slowly develop into expert status. This is a benefit not talked about a lot but through trial and error, building great relationships will seem effortless. Consider the fact that when your 1 on 1 people skills are adequate, you will see a phenomenal increase in the positive results you get using all other communication, for example; telephone, e-mail, etc.
3rd, on the optimistic side is;
After being consistent, you will notice your own center of influence expand. If you are engaged actively in meeting, communicating, and generally helping many individuals, you will be liked as well as respected. When these type of things occur, your center of influence grows and you will become well-respected by default.
4, on the high side is;
Networking regularly gives you the opportunity to speak a lot about your profession. You will have the opportunity to educate many people about what you do when you meet them. This situation causes you to be on your toes and more knowledgeable about your profession.
The 5th benefit of business networking is;
You are greatly increasing your overall options. While networking for better business returns, you will meet an abundance of individuals who aren’t directly connected to your goals. Meeting individuals like this can benefit you in other ways like; finding a good plumber, helping you to get hired at a new company, and any other specialist in a particular field. A personal referral usually holds more merit.
And now for the alternatives or the down-side/cons of business networking:
#1. If you are an extreme example of a socially inhibited individual, getting out and networking could be very traumatic for you. I’m not saying that it’s something you can’t overcome but it could very well turn out to be a not so positive experience.
#2. You may find several events that may not be to your liking. This is an occupational hazard of business networking in which you attend business networking events with high expectations but are disappointed by the outcome. As with anything, this is not justification to give up but it does happen.
#3. People in your newly found network been as receptive as you would like. It is very true that many people talk a good game but in the heat of the moment, when you need them most, they can let you down.
#4. An unruly, undesirable individual may enter your life through networking. I know that this is an aspect that’s not discussed too frequently but I must be honest. Sometimes you can attract individuals through your friendly networking activities, which could prove energy draining if not detrimental to your career.
And #5. Networking doesn’t work for everybody. Yes, there are some individuals out there, as rare as they may be, where networking and building relationships with different people just isn’t their cup of tea. A small minority of people will find that no matter how hard they try, it just won’t deliver the desired results. This is sad but it is true.
So now you see the pros and cons on both ends. Personally I believe that business networking is very important and can work for most people in a positive way. Now, you have to ask yourself, “Is it bad or good?” The answer is “Good” and “Bad”. It all depends on the perspective of “you”, the reader.
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