Author Archives: Marketing Online Professionals

AT&T declines deal to keep local channels on DirecTV, U-verse, Nexstar claims

AT&T is embroiled in a massive carriage dispute and broadcast channel blackout with Nexstar Media, which said that AT&T declined its offer for a carriage extension. Source link …Read More

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Industry Voices—Rayburn: The pros and cons of deploying a DIY or outsourced multi-CDN solution

Over the last few years, most large broadcasters and OTT services have deployed multi-CDN solutions to improve the end-user experience for video. Source link …Read More

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Q&A: Xumo CEO talks user growth, tech stacks and magic Elixir

Xumo has a two-pronged business model. It has its direct-to-consumer streaming service that has attracted a sizable audience. It also has an enterprise business where it builds experiences for LG, Hisense, T-Mobile and Roku, and then manages …Read More

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SpotX ad inventory added to Mediaocean’s platform

SpotX and Mediaocean today announced a new agreement that will see SpotX’s ad inventory integrated into Mediaocean’s Connect Partner Platform through Spectra OX, Spectra DS local systems and Prisma. Source link …Read More

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Video piracy costs the U.S. $29B per year, study says

Everyone from content creators to distributors to service providers clearly has a moral issue with video piracy. New financial stats show the massive size of video piracy’s economic impact. Source link …Read More

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Philo launches apps for Android, Amazon Fire tablets

Virtual MVPD Philo is finally adding a key component to its device compatibility list today with the launch of its Android app. Source link …Read More

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Threat Level Midnight: What losing ‘The Office’ means to Netflix

“The Office” reaction GIFs flooded Twitter after news broke that NBCUniversal was taking back “The Office” from Netflix and putting it on its own streaming service, starting in 2021. Source link …Read More

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CBS Interactive sets AR advertising partnership with Pokemon Go engine Unity

CBS Interactive today announced a new partnership with Unity, the game engine behind Pokemon Go, to build augmented reality advertising campaigns. Source link …Read More

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Dish launches bundled streaming TV, Wi-Fi product for MDUs

Dish Network today announced Dish Fiber, a new bundled service that offers streaming TV and managed Wi-Fi services for multiple dwelling units (MDU) like apartment buildings. Source link …Read More

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Roku accounted for 30% of all connected TV device sales in U.S. in Q1 – report

Roku is coming off a monster quarter for sales of connected TV devices that run on its platform, and the company is extending its lead over competitors in the space. Source link …Read More

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