With the increased use of social media ( Facebook , twitter , instagram, and pinterest), social media is one of the best ways of boosting brand awareness, building long-term loyalty with customers, and increasing customer engagement.
Although, social media can be used in the above ways, it can be a waste of time and effort if you fail to use it the right way. For your campaign to be successful, you need to ensure that it has the following features:
Simple and immediate
It’s good to be creative; however, when you demand too much from your audience, you are bound to lose them. This is because you will most likely bore them.
To ensure that you retain the audience you need to ensure that your campaign is simple and immediate. You need to note that the campaign needs to be simple and immediate and at the same time it must offer something that is of value to the audience.
Measurable
For you to know whether your campaign is successful you need to have the ability of measuring your results. For you to be able to measure your results you need to set clear goals. For example, you should know whether you want to increase your followers or you want to increase the traffic of your website.
You need to note that you will sometimes fail to get the results that you are hoping for. When this happens, this does not mean that your campaign has failed. You need to check your other metrics and see what the campaign has done for you.
Memorable
Successful social media campaigns are very effective in forging emotional connection between the brand and the audience; therefore, you should ensure that your campaign has this feature.
The best way of doing this is telling stories that your audience can relate to and identify with. Here you should engage your users in an ongoing conversation by making the conversation personal.
Targeted
Social media campaigns come in different sizes and shapes, but one thing that is common in all of them is that they set clear objectives and success criteria.
For you to be successful in your campaign you need to design your campaign with your target audience in mind. Here you need to ensure that you create content that will appeal to your target audience.
These are the features that you should ensure that your social media campaign has. If you can’t design a campaign with these features you should hire a professional who will do the work for you.
