Monthly Archives: July 2018

Product Design is the Key to Brand Success

So you’ve been busy building your business. You’ve concentrated on marketing. You’ve gotten out there and posted to Facebook and Twitter. You’ve posted your story on all your sales pages. You’ve created your blog. You’ve even written articles and posted … Continue reading

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Monster Amazon Crocs – Why Creative Brand Names Work Best

The most common company naming trap is this – creating a new business name that’s accurate and descriptive, but utterly forgettable. And it’s easy to see how it happens. Unlike real life application, naming is usually done in a vacuum … Continue reading

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Brand Identity Prism by Kapferer

Brand Identity Prism is often used by marketers to gauge the identity for any brand. But before the application of any model, few obvious questions which come to our mind are:- What is it? When should it be used? How … Continue reading

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Brand Advertising Vs Tactical Advertising – Why Not Both?

At a recent Marketing Summit Adam Ferrier, from media agency Naked, made an interesting comment. He said ‘many brands are like gooey blobs made up of values and personality – but with very little reason to believe at it’s core.’ … Continue reading

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The Fiesta Movement: A Case Study in Social Media Marketing. Introducing the Ford Fiesta

The Fiesta Movement: How to create a “Conversation” among “Friends” Most people adopt brands that their friends recommend. To create strong brands an organization must have a conversation with their “friends” and “recommend” a product. Social media allows a marketer … Continue reading

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The 3 Main Types of Social Networking Sites

Social networking is a branch of internet business where you can market any kinds of products and services. There have been lots of websites that were created the past few years. In fact, there are numerous social networking URL launched … Continue reading

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KOI – Keyword Opportunity Index

So how does this equation work? Well firstly for this equation there are two figures we need to work out, the amount of people directly competing for it and the amount of monthly searches. From these two figures we can … Continue reading

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What is a Search Engine Article Directory?

A search engine article directory can help you to further advertise your business. Article submission involves positing information for viewers to read. Millions of people are online every single day looking for information. They find it most of the time … Continue reading

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