Monthly Archives: August 2017

Life Insurance Closing Techniques If you were expecting another one line sales pitch to be written here, you definitely will not find it. Life insurance closing techniques have very little to do with sales pitches at all. The whole say … Continue reading →

Tracking employee training and measuring training effectiveness is a key objective of any training and development department. Naturally, you want to ensure your investment in training of new hires and current employees delivers the expected results. One of the ways … Continue reading →

The marketing approach techniques are countless. There are many ways to approach the potential customer. There are two marketing approaches that are very interesting, due to their specific techniques. They are viral marketing and direct marketing. The Viral …Read More

"Texting" also known as "text messaging" has become a modern-day phenomenon in communication. It quickly went from a once-in-a-while enjoyment to a day-to-day necessity. Very few people that have cell phones with texting capabilities will go through a day without … Continue reading →

What comes first marketing or selling? This is the chicken in the egg quandary faced by small business owners, SOHO, sales professionals to even C-Level executives. However, the answer is marketing even though some may resist this simplistic response because … Continue reading →