Monthly Archives: May 2017

Benefits and Drawbacks of Business Networking

Business networking has a world of positive benefits. However, with everything positive, comes a few negatives at least. So, without further ado, let’s begin with the positive/pros in support of business networking: The first point on the up side is; … Continue reading

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Landing, Squeeze, And Splash Pages – The Differences

Landing page vs. squeeze page vs. splash page – what are they, and what sets them apart from each other? Do you need them for your website? The answer to the latter question is yes, yes and no. As you … Continue reading

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In Direct Sales – Ditch Your Frank List and Use Target Marketing

For most of us in Direct Sales, 10 new recruits equals a promotion – either for someone in our organization, or for ourselves. Sometimes it equals qualifications for a special incentive – perhaps a trip to some exotic locale, or … Continue reading

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Want To Start an Online Business From Home?

With all the many different advertisements and conversations all over the world, many people are wanting to start an online business from home. As you watch the news, read the advertisements on the internet, read the newspaper or possibly even … Continue reading

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Branding Strategies – When a Bargain-Brand Attacks a Premium-Brand

When I was ten years old at a summer camp I was leading in the potato sack race. To check on my competitors I looked over my shoulder and suddenly tripped and fell. I came in last place. Even the … Continue reading

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The Power of Taglines: Take My Tagline Test!

An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don’t have to take my word for it. Do any of the phrases below ring a bell? See if you can identify … Continue reading

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MLM Lead Specialist Review – Are Their MLM Leads Any Good?

MLM Lead Specialist is a company that provides MLM leads to people involved with network marketing programs. They have an assortment of different lead options assist networkers in growing their businesses. With many MLM lead companies out there, …Read More

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Using An Insurance Buyer Persona To Improve Prospecting & Closing

An insurance buyer persona is a composite representation of your ideal customer based upon existing client profiles, preferred prospect profiles and market research. The profile should include demographics, personal and business attributes, and behaviors that are typical of your ideal … Continue reading

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How Does Marketing Create and Satisfy Consumer Needs?

A. Marketing merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants.  Part A   ‘Marketing merely reflects the needs and wants of customers.’ We all need to eat, drink and sleep and reproduce, this is … Continue reading

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SEO Strategies for Smartphone Random Search Marketing

The trend towards miniaturization of devices with internet capabilities has become a factor that will alter the way that marketers present their content . Web searchers have been displaying increasingly shorter attention spans and the younger ages of cell phone … Continue reading

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